[ Cookie & Privacy Policy ]

1. Data controller

SŌBR is a trade name of M&E Care & IT (General Partnership / VOF), VAT BE 101.487.7247, Kwakkelenberg 18, 2570 Duffel (Belgium). M&E Care & IT is the controller responsible for processing your personal data in the context of activities on sobrvibe.be. You can reach us via hello@sobrvibe.be.

2. What data we collect

We collect the following personal data:

• First and last name
• Email address
• Delivery address
• Payment details (processed via secure payment provider)
• Order history
• IP address and browsing behaviour (via cookies)

3. Purposes of processing

Your data is used for:

• Processing and following up on your orders
• Managing your customer account
• Communication about your order (order confirmation, shipping)
• Legal and accounting obligations
• Improving our website and services (anonymised analytical data)

We never sell your personal data to third parties for marketing purposes.

4. Legal basis

The processing is based on: (a) the performance of the contract when placing an order; (b) a legal obligation for accounting purposes; (c) our legitimate interest in improving our services; or (d) your consent, where required.

5. Retention period

Personal data is kept for as long as necessary for the purposes for which it is processed:

• Customer account data: up to 3 years after the last contact
• Order data and invoices: 7 years (statutory accounting obligation)
• Analytical cookie data: maximum 13 months

6. Cookies

Our website uses cookies — small text files stored on your device. We use:

• Functional cookies — necessary for the proper functioning of the website (shopping cart, session, language preference). No consent is required for these.
• Analytical cookies — for measuring website visits and user behaviour (Google Analytics, Microsoft Clarity). Anonymised. Require your consent.
• Marketing cookies — for measuring the effectiveness of advertisements (Meta Pixel / Facebook). Require your consent.

You can manage cookies via your browser settings or our cookie banner. Disabling functional cookies may affect the operation of the website.

7. Security

SŌBR implements appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access or disclosure. All payment transactions use encrypted connections (TLS/HTTPS).

8. Your rights

Under the GDPR, you have the following rights:

• Right of access — you can request what data we hold about you
• Right to rectification — have incorrect data corrected
• Right to erasure — right to be forgotten under certain conditions
• Right to restriction — have processing temporarily restricted
• Right to data portability — receive your data in a readable format
• Right to object — object to processing based on legitimate interest

Send your request to hello@sobrvibe.be. We respond within 30 days. You also have the right to lodge a complaint with the Data Protection Authority.

9. Changes to this policy

SŌBR reserves the right to update this policy. Material changes will be communicated via the website. The date of the last modification is stated at the top of this document.

10. Processors and third parties

To provide our services, we engage the following processors:

• Mollie B.V. (payment processor) — payment transactions are securely processed by Mollie. Privacy policy: mollie.com/privacy
• Google LLC (Google Analytics) — anonymised website statistics. Privacy policy: policies.google.com/privacy
• Microsoft Corporation (Microsoft Clarity) — heatmaps and session analysis (anonymised). Privacy policy: privacy.microsoft.com
• Meta Platforms Ireland Ltd. (Meta Pixel) — advertising effectiveness measurement. Privacy policy: facebook.com/privacy/policy

Analytical and marketing cookies are only loaded after your explicit consent via our cookie banner.